Press ReleaseDEMONSTRATED LEADERSHIP IN OUTDOOR FOOTWEAR CATEGORY
MONTREAL, QC – January 2008 - In the heels of one of Kamik®’s most successful years, the Montreal-based footwear company announces an innovative collection for men, women and children. These additions highlight Kamik®’s continued ability to demonstrate their leadership in the outdoor footwear market each season. New Hikers: Cooling temperatures shouldn’t chill outdoor excitement; this season, Kamik® is launching a line of cold weather hikers. These boots are lightweight, insulated and waterproof for maximum agility in all conditions – snow or shine. Men and women can look forward to hikers from the Kamik® Trail Collection this year including the Snowpass, Colorado, and Drifter for men, and the Boulder for women. Men’s Street side & Adrenaline Collection: The great outdoors doesn’t stop at the edge of the woods. New for 2008, these clean and casual designs are waterproof and insulated without the bulk – making cool days comfortable on the urban frontier. The addition of several new men’s styles in the Streetside and Adrenaline Collections include the Throttle, Durango, and Tasman. These styles feature technical attributes like the waterproof technology of OutDry®, 200B Thinsulate™ Insulation, and custom outsoles for added traction, while still remain appropriate for everyday wear. Women’s AOP & AOP Sport Collection: Can you get real protection from the cold weather without a gigantic boot? You can with Kamik®’s AOP & AOP Sport Collection. The sleek fit of the boots combined with a three-piece athletic outsole provides comfort and style. Additionally, the boots come in a variety of colors to protect from the winter blahs. Styles feature waterproof, seam-sealed constructions as well as 200B Thinsulate™ and outsoles designed for cold weather traction. Highlights from the AOP & AOP Sport include the Vail, Deer Valley, and Sutton. Women’s Synergy Lite Collection: Kamik® is proud to present their newest collection, Synergy Lite. Boots in this collection are made from an extremely lightweight material that’s 30% lighter than an average boot. Designed for comfort and warmth, boots in the Synergy Lite Collection are great for walking around town and après sport. All styles have a removable water resistant wool felt slipper, which hugs and cushions the foot while its light weight shell is engineered to retain its flexibility and traction even when the temperature drops. Women’s Atrium Collection: Rain doesn’t have to be dreary. Embrace the wet season with Kamik®’s vibrant rain boots. Waterproof and lightweight, the Atrium Collection flatters the foot while also offers superior protection on rainy days. 2008 brings several new styles and updates including solid colors and patterns. Highlights include the Maude, with its symmetrical colorful print; the sleek and solid-colored Lara; and the Heidi, and Tartan. In addition, Kamik® has added three new styles with Wind Pro Polartec® linings for added warmth. Kids’ Synergy Lite Collection: When sledding season finally arrives, nothing should weigh kids down. That’s why Kamik® created the kids’ Synergy Lite Collection, featuring styles that are 30% lighter than the average winter boot. With superior warmth and traction, the Synergy Lite Collection is the perfect winter kids’ boot to keep kids getting outside again and again. Highlights include the Charmed, Shadow, and Strike. Metro Girl Collection: Fashion doesn’t have to head south when winter arrives. The Kamik®’s Metro Girl Collection combines the latest in colors and styles with the insulation and waterproof protection moms’ insist on in a winter boot. Boots in the Metro Girl Collection allow girls to flaunt it in the flurry season. Highlights include the Lexie and Lafayette. Toddler & Classic Collection: Little feet need a lot of warmth in cold weather, that’s why Kamik® created the Toddler & Classic Collection. Boots in these collections are waterproof and flexible, and ensure maximum durability. 2008 will see the additions of several styles including sparkle-injected materials in the Dazzle, Sparkle, and Bell. For boys, there’s the sturdy Icefox, Frostfire, and perfect for the tiniest toes is the Bunnyslope. The time-tested styling in this collection assures protection from the elements, but most importantly, their easy slip-on fashion ensures kids can get outdoors fast without the fuss. The Complete Kamik® 2008 Line can be viewed in the Winter 2008 Catalog. For more information on the brand, to request samples, images or pricing and distribution, please contact: Rachel Cone-Gorham / 212.337.4560 / rcone-gorham@limeprpromo.com or Mary Clare Jensen / 212.337.4875 / mjensen@limeprpromo.com About Kamik® |
